The Women in Bus and Coach initiative aims to create a national network to encourage, represent, support and retain women in the bus and coach profession.
More than half of bus customers are women. However, only around 10% of the people who work in the bus industry are women.
The Women in the Bus and Coach initiative will challenge and eliminate barriers currently faced by women in the profession. It will create a more inclusive service that is representative of customers. This change will help to make sure that women have equal access to a career in the industry and a workplace designed around their needs.
The initiative, made up of industry leads, will provide a collaborative forum to share expertise. It will also help to develop solutions to make careers more attractive to women of all ages, backgrounds and ethnicities.