The Women in Bus and Coach “Spotlight On” initiative shines a light on the incredible contributions of women in all roles across the bus, coach, and community transport sector. From professional drivers and engineers to human resources experts and CEO’s, ‘Spotlight On’ will highlight the diverse talents and achievements of women in this dynamic industry.
As part of our International Women’s Day celebrations, we’re turning our Spotlight On the women who help lead and shape Women in Bus and Coach, from our Region Chairs and Board Directors to volunteers. Through this special series, we’re recognising the dedication, leadership and commitment of the women who work behind the scenes to strengthen our community across the bus, coach and community transport sector.
Today, we’re proud to focus on:
Wendy Irving
Membership Exec & Office Administrator
Women in Bus and Coach
How did you get to where you are today?
I began my career at 16 as a Junior Secretary at the Institution of Electrical Engineers before moving into the construction sector for around 13 years. in between, taking a short break to have my two children. I returned to work part‑time with ITS UK, eventually increasing to four days a week and staying for 23 years. When I was ready for a new challenge, a connection through ITS UK led me to Women in Bus and Coach, where I started part‑time and later moved into a full‑time role.
Did you experience any challenges getting to where you are today?
Yes, I faced challenges along the way, particularly balancing work with raising my two children and rebuilding my career part‑time. Returning to a fast‑moving sector required adaptability, and later choosing to leave a long‑term role for something new pushed me outside my comfort zone. These experiences strengthened my resilience and confidence.
If so, how did you overcome them?
I overcame these challenges by staying flexible, taking things step by step, and relying on the support of my family. Their encouragement made it easier to balance work and home life, especially when rebuilding my career. I also focused on developing my confidence and staying open to new opportunities, which helped me adjust, grow, and move forward during each stage of my career.
What do you like about the bus, coach or community transport sector?
I like that the bus, coach and community transport sector is focused on people and making a real difference to everyday lives. It’s a sector built on community, connection and helping others access work, education and social opportunities. I also enjoy the sense of collaboration. People in this industry genuinely care about what they do and support one another. Being part of that positive, purpose‑driven environment is something I really value.
What does a typical day look like?
A typical day involves a mix of coordination, communication and planning. I spend a lot of time supporting colleagues, organising meetings, managing emails and keeping track of ongoing projects/campaigns. My role often involves responding to queries, preparing information, and making sure things run smoothly behind the scenes. No two days are exactly the same, which I enjoy, there’s always something new to work on, and I like being able to help people and keep everything well‑organised.
What advice would you give to women thinking about a career in the bus, coach or community transport sector?
I’d encourage women to go for it. The sector is hopefully changing for the better, with more awareness, support and opportunities than ever before. You don’t need a traditional background, just be open to learning, ask questions and take advantage of the networks available. It’s a place where you can build a meaningful career and help shape a more inclusive future.
What has been your bus, coach or community transport sector career highlight?
My career highlight has been working on some fantastic events within the bus, coach and community transport sector and meeting so many inspiring people along the way. The connections I’ve made and the passion within the industry have been incredibly rewarding.
What three things could the bus, coach or community transport sector do to improve the industry for women?
- Create more visibility around career pathways and progression, so women can clearly see the opportunities available at every level of the industry.
- Continue improving flexible working options, making it easier for women to enter and stay in the sector while balancing other responsibilities.
- Strengthen mentoring and support networks, helping women build confidence, connections and a sense of belonging within the industry.
What changes have you seen since in the sector since you joined?
Since joining the sector, I’ve seen a real shift towards greater inclusivity, professionalism and collaboration. There has been a stronger focus on diversity, with more women becoming visible in different roles across the industry. Overall, the sector feels more open, supportive and progressive than when I first started, however there is still a lot of work to be done.
Where do you see yourself in 5 years’ time?
In five years’ time, I would hope to still be working for Women in Bus and Coach, continuing to support the growth of the organisation. I’d like to keep developing my skills, take on new responsibilities and be part of helping the sector become even more inclusive. I’m committed to the work we do, and I’m excited to keep contributing as the organisation evolves.
Thank you for sharing Wendy, we are grateful and your story truly makes a difference.
