The Women in Bus and Coach “Spotlight On” initiative shines a light on the incredible contributions of women in all roles across the bus, coach, and community transport sector. From professional drivers and engineers to human resources experts and CEO’s, ‘Spotlight On’ will highlight the diverse talents and achievements of women in this dynamic industry.
Today we focus on and find out about:
Maria Maca
Bus Business Development Manager
Transport for London (TfL)
What is your role?
I am a Bus Business Development Manager at TfL, responsible for overseeing the refurbishment of the New Routemaster Buses within this fiscal year. My role involves collaborating closely with both internal teams and external partners to ensure seamless project delivery and to promptly address any challenges related to the refurbishment. Additionally, I manage business planning and actively seek opportunities to secure additional funding to support and enhance the programme. In essence, I function as a project manager, coordinating various aspects to achieve successful outcomes.
How did you get to where you are today?
I have been with TfL since 2013. Last year, while scrolling through LinkedIn, I came across a Women in Buses and Coaches post that celebrated the achievements of women in the industry. Until then, I had never considered joining the Buses team, as I perceived it to be a predominantly male-dominated field, which had deterred my interest for years. However, that inspiring post sparked my curiosity and motivated me to explore opportunities within the Buses directorate more seriously.
Did you experience any challenges getting to where you are today?
Certainly. Like many women, I’ve faced challenges that stem from deeply rooted gender biases and stereotypes. Entering a male-dominated industry came with its own set of obstacles, including the need to continuously prove my capability and resilience. There were moments where my contributions were overlooked or underestimated, and I had to navigate an environment where being assertive was sometimes misinterpreted. However, these experiences have pushed me to advocate for myself and others, seek mentorship, and foster an inclusive space for those who might face similar challenges.
If so, how did you overcome then?
Networking was key- I reached out to colleagues and industry professionals who could offer guidance, share insights, and open doors to opportunities. Coaching and mentoring played a significant role as well; I sought out mentors who could help me navigate complex situations, provide feedback, and support my growth. Additionally, I prioritised educating myself to build a solid knowledge base and develop expertise in my field, which boosted my confidence and credibility.
What do you like about the sector?
What I appreciate most about the bus sector is how welcoming it has become for women, creating an inclusive environment where everyone can thrive. The sector is full of potential, offering numerous opportunities for personal and professional growth, with the scope to shape your career based on your ambitions and focus. Additionally, we are in an era marked by rapid technological advancements, making this an especially exciting time to be part of the industry. The innovations and developments in the field open up new possibilities, making each day dynamic and rewarding.
What does a typical day look like?
A typical day as a Bus Business Development Manager is dynamic and varied. My day often starts with responding to emails and handling meeting requests related to the refurbishment programme. I spend time checking in with bus operators to ensure they are on track with their work schedules and addressing any issues that may arise. Lately, I’ve also been more involved in supporting my colleagues with bus wrapping projects, which adds an extra layer of responsibility and variety to my role. No two days are ever the same, keeping my work engaging and full of fresh challenges.
What advice would you give to women thinking about a career in the bus and coach sector?
For women considering a career in the bus and coach sector, my advice is to go for it with confidence. This industry is more welcoming and offers the potential for growth and innovation. Don’t let stereotypes or preconceived notions hold you back- there’s room for diverse perspectives, and your unique skills can make a significant impact. Invest in networking, seek out mentors, and continuously educate yourself to stay ahead. Remember that challenges may arise, but resilience, self-belief, and a supportive community can help you overcome them and succeed.
What has been your bus or coach sector career highlight?
A highlight for me was managing the bus wrapping of the Poppy Buses project. Although it wasn’t typically within my main remit, ensuring these buses were ready ahead of London Poppy Day came with tight deadlines and significant challenges. Coordinating with bus operators, printers, and designers required meticulous planning and swift problem-solving. The experience was both demanding and rewarding, as I facilitated the timely delivery of the buses for a special photoshoot. Despite the pressure, seeing the project come together seamlessly and knowing it contributed to a meaningful cause made it a personal achievement.
What three things could the Bus and Coach sector do to improvement the industry for Women?
Increase Representation and Visibility: The industry should actively promote and showcase women in various roles, from leadership to operational positions which can inspire more women to join the sector.
Supportive Policies and Flexible Work Arrangements: Implementing policies that support work-life balance, such as flexible scheduling and family-friendly leave, can make the sector more appealing to women.
Mentorship and Development Programs: Establishing mentorship and coaching initiatives can provide women with the guidance and confidence needed to thrive in the industry.
Where do you see yourself in 5 years’ time?
In five years, I see myself advancing to a higher position in my career, where I can take on more complex and impactful projects, within in the buses industry. I am eager to explore how technology and sustainability can intersect within this sector, especially in areas like electric buses, smart transportation solutions, and reducing environmental impact. By broadening my skills and experience, I aim to take on leadership roles in projects that drive innovation and contribute to the transformation of public transport, making it more sustainable and efficient. I want to be part of teams that push the boundaries of what’s possible in the buses industry, helping to shape a future where technology and sustainability go hand-in-hand in creating a more eco-friendly transport system.
Anything else you would like to share?
In time, I hope to be a mentor and advocate for women entering the buses and coach industry. The industry has traditionally been male dominated, but the rising demand for diverse perspectives and leadership is crucial for its evolution.
Thank you for sharing your story Maria you are truly an inspiration!
To find out more about who Maria works for, and career opportunities visit: https://tfl.gov.uk/corporate/careers/
