The Women in Bus and Coach “Spotlight On” initiative shines a light on the incredible contributions of women in all roles across the bus, coach, and community transport sector. From professional drivers and engineers to human resources experts and CEO’s, ‘Spotlight On’ will highlight the diverse talents and achievements of women in this dynamic industry.
Today we focus on and find out about:
Claire Fiddler
Service Delivery Supervisor
Go North East
How did you get to where you are today?
Back in 2011, while between jobs, I noticed a Go North East bus driver recruitment van in Blaydon. That sparked my interest, so I researched the company and applied the very same day!
From my very first day on the buses, hearing the radio crackle with information and experiencing the support provided by the control room personnel made a lasting impression. As I progressed through my first weeks and months without a mentor, my interest in SDC grew and I wanted to be part of that environment and offer the same guidance and reassurance to drivers that I had received. That ambition ultimately led me to my current role in the Service Delivery Centre.
Did you experience any challenges getting to where you are today?
As a woman working in a traditionally male dominated environment, I was often subject to passive sexist comments or casual misogyny, particularly from older members of staff. While these comments were never aggressive or venomous, they reflected generational attitudes where such behaviour was once considered acceptable.
I progressed through the ranks, starting as a call-up Leading Driver, then moving into a full-time role, followed by Relief SDC Supervisor, and eventually into a full-time supervisory position. During interview processes, there were occasions where disgruntled colleagues claimed I only got the job because I was a woman or insinuated I was having sexual relationships with management. Unfortunately, in male dominated industries, you quickly learn to build resilience and tolerance, a thick skin as it were.
If so, how did you overcome them?
Over time, these challenges are overcome through education, persistence, and cultural change. As older generations retire and awareness improves, workplaces become more inclusive. Initiatives such as Women in Bus and Coach play a huge role in driving that progress and supporting positive change across the industry.
What do you like about the bus, coach or community transport sector?
This may sound cliché, but it’s the freedom, the variety, and the views. We operate services through some of the most picturesque landscapes in the country, and I may be biased, but routes like the AD122, X10, and the 10 are truly awe inspiring. I challenge anyone to find better views from a movable office!
It’s also about the people, both the public and my local management teams I work alongside. After 14–15 years in the industry, I genuinely can’t imagine myself doing anything else.
What does a typical day look like?
We work on shift patterns, from early morning onwards we deal with anything a driver might encounter while out and about like road closures, vehicle faults, enquiries, accidents, and incidents.
While this might sound like a typical day, no two days are ever the same. The variety within the Service Delivery Centre keeps the role fresh and engaging, and it has done so for the past nine years.
What advice would you give to women thinking about a career in the bus, coach or community transport sector?
This job is not stereotypical. Ignore preconceived ideas and come in with an open mind. This industry can be a hidden gem. Make your own choices, navigate your career with confidence, and see the role for what it truly offers, job security, strong support networks, life changing opportunities, and, honestly, a lot of bloody good fun!
What has been your bus, coach or community transport sector career highlight?
First and foremost, the team I work with. The balance of personalities and shared humour makes the SDC a place you never want to leave. Securing a role in an environment that still gives me excitement and pride every day is something I never take for granted.
Secondly, being featured in our local newsletter while raising money for the Great North Air Ambulance Service. I’m completing 30 unique fundraising events, including a skydive and a 40 mile walk from the depot to GNAAS HQ. The support I’ve received has been incredible.
What three things could the bus, coach or community transport sector do to improve the industry for women?
1. Create genuinely flexible and predictable work patterns like part-time roles, job sharing, flexible shift options. Predictable rosters help those with caring responsibilities etc.
2. Strengthen safety and wellbeing measures by improvements of in-cab safety features such as CCTV, panic buttons, and better lighting at depots and stops. Zero-tolerance policies for harassment from passengers or colleagues. Ensure uniforms and facilities are properly designed for women.
3. Actively support recruitment, retention, and progression. Use targeted recruitment campaigns featuring real women across all roles. Provide mentoring, paid training, and clear pathways into leadership and technical positions.
What changes have you seen in the sector since you joined?
I’ve seen major advances in sustainability through electric, methane, and solar technologies, alongside improvements in workplace culture and accessibility across the sector.
Where do you see yourself in 5 years’ time?
Five years older, ve years wiser and still Googling things I probably should already know. Most likely employed, ideally with Go North East, and still working within the transport sector!
Thank you for sharing Claire, your story truly makes a difference.
To find out more about who Claire works for, and career opportunities visit: https://www.gonortheast.co.uk/careers
