- Launch of “Spotlight On” campaign to showcase the work of women in the Bus and Coach sector.
- Campaign aims to encourage more women to pursue a career in this sector and highlight the range of roles that are available.
The Women in Bus and Coach initiative (WiBC) is proud to launch of its new campaign, “Spotlight On,” aimed at showcasing the incredible contributions of women in all roles across the bus, coach, and community transport sector. From professional drivers and engineers to human resources professionals and CEO’s, the campaign will highlight the diverse talents and achievements of women in this dynamic industry.
Despite the significant strides made towards gender equality in recent years, women in the bus, coach and community transport sector still face unique challenges. The “Spotlight On” campaign seeks to address these challenges by shining a light on the achievements of women in the bus and coach industry, inspiring others to pursue careers in this field and fostering a more inclusive and diverse workforce.
The campaign was launched at a sold-out event last night (7th March), that celebrated Women trailblazer’s in the Bus and Coach sector from the past, the present and the future.
Louise Cheeseman, Chair and Founder of WiBC, said: “Women in Bus and Coach is committed to promoting gender diversity and equality in the Bus, Coach and Community sector. Our ‘Spotlight On’ campaign aims to showcase the exceptional women who are driving innovation, leading teams, and making a significant impact across the industry.”
“We believe that by highlighting the achievements of women in the bus and coach sector, we can encourage more women to pursue careers in this field and create a more inclusive and diverse industry,”
Throughout the campaign, WiBC will feature interviews, profiles, and success stories of women in various roles within the sector, providing insights into their career journeys, challenges, and achievements. These stories will be shared on WiBC’s website and social media platforms, allowing the broader community to learn from and be inspired by these remarkable women.
The “Spotlight On” campaign is part of Women in Bus and Coach broader work to share expertise and develop solutions to make sure a career in the bus and coach industry is attractive to women of all ages, backgrounds, and ethnicities.
For more information about the “Spotlight On” campaign and the Women in Bus and Coach initiative, please visit womeninbusandcoach.org.uk or follow WiBC on LinkedIn.
For the launch of ‘Spotlight on’, we focus on and find out about:
Lynsey Milligan
Transport Manager/Driver/Apprentice Mechanic
Milligan Coach Travel
Samantha Teggart
Operations Manager – Twickenham Depot
Transport UK Bus London
Rachael Ayegba
Professional Bus Driver
Go-Ahead London
Carole Osborne
Coach Driver
Marshalls Coaches
