The Women in Bus and Coach “Spotlight On” initiative shines a light on the incredible contributions of women in all roles across the bus, coach, and community transport sector. From professional drivers and engineers to human resources experts and CEO’s, ‘Spotlight On’ will highlight the diverse talents and achievements of women in this dynamic industry.
As part of our International Women’s Day celebrations, we’re turning our Spotlight On the women who help lead and shape Women in Bus and Coach, from our Region Chairs and Board Directors to volunteers. Through this special series, we’re recognising the dedication, leadership and commitment of the women who work behind the scenes to strengthen our community across the bus, coach and community transport sector.
Today, we’re proud to focus on:
Leanne Burford
Designer/Art Director
Women in Bus and Coach
How did you get to where you are today?
I come from a creative family and was surrounded by creativity from an early age, so I always knew I wanted to pursue a creative career. I initially studied textile design but later realised my passion lay in graphic design and art direction.
I started my career in South Africa in a design position at an international advertising agency. It was an incredible learning experience where I developed my understanding of marketing, art direction and design, and I was fortunate to work with some inspiring brands and creative mentors who helped shape my career.
My family and I later moved to the UK, where we spent seven years living just outside London. During that time I had the opportunity to work at some outstanding design agencies on exciting campaigns, which helped broaden my creative perspective.
When we returned to South Africa in 2007, I took up a position at a national media company. After my daughter was born, I made the decision to work independently so that I could have greater flexibility and balance in my life. Since then, I have been fortunate to work with some wonderful clients in both South Africa and the UK, including Women in Bus and Coach.
Did you experience any challenges getting to where you are today?
When I started my career in the 90s, the industry was far more male-dominated than it is today. The pay gap was wider, and there was often a strong “boys’ club” culture, particularly within advertising.
Advertising is also an industry known for its fast pace, pressure and tight deadlines. At times it can be challenging, and like many creatives I have experienced moments where my work was not always recognised as it should have been. There has also historically been limited support for pregnant women and working mothers within the industry.
If so, how did you overcome them?
Working in a fast-paced creative industry requires adaptability. Having a strong understanding of the brand you are working with helps enormously when deadlines are tight, and staying curious about new design trends and technological developments is essential.
I have also found that creating an efficient workflow and encouraging clear, well-structured briefs makes the creative process much smoother and more effective.
Perhaps most importantly, I learned to stand up for what is right and for the value of my work. Choosing to work independently has allowed me to build a career that aligns with both my professional ambitions and my family life. It has given me the freedom to organise my time in a way that works best for us, while continuing to grow creatively.
What do you like about the bus, coach or community transport sector?
One of the things I appreciate most about the sector is the sense of community. There is a real sense of camaraderie and working towards a greater good. Everyone I have encountered has been kind and considerate but also effective, dynamic and professional. I feel fortunate to be a part of the team.
What does a typical day look like?
Every day is different, which is one of the things I enjoy most about my work. My day often involves prioritising tasks, clarifying briefs with clients, developing creative concepts, designing visual solutions, and helping to shape and maintain brand identities. Alongside the creative work, there is also the important task of managing the business and keeping everything running smoothly.
Where do you see yourself in five years’ time?
In five years’ time, I hope to continue growing both creatively and professionally. The creative industry is always evolving, and I enjoy learning new skills and exploring new ideas.
It’s also important to me that the work I do contributes positively in some way. Being able to use creativity and design to support organisations, tell meaningful stories and make a difference is something I find incredibly rewarding.
Thank you for sharing Leanne, your story truly makes a difference.
